MISSISSAUGA, Ontario — Nissan Canada Inc. announced today a series of strategic leadership appointments.
Steve Rhind has been named president of Nissan Canada Inc., effective immediately. Formerly vice president of sales operations, Rhind succeeds Trevor Longley and will report directly to Christian Meunier, chairman of Nissan Americas. In his new role, Rhind will oversee all Nissan and INFINITI operations in Canada, including sales and marketing, finance, dealer network, product and corporate planning, aftersales, communications, legal, and human resources.
With more than 25 years of experience in the automotive industry, Rhind brings extensive expertise in sales, marketing and product strategy. Since joining Nissan Canada in 2013, he has held several senior leadership roles, including director of marketing, managing director of INFINITI Canada, and vice president of sales operations. He holds a bachelor’s degree from Western University and an MBA from Ivey Business School.
“Steve’s customer-first mindset, data-driven approach and proven leadership make him the ideal choice to guide Nissan Canada into its next phase,” said Christian Meunier, chairman of Nissan Americas. “His commitment to brand excellence and delivering exceptional experiences will continue to strengthen our position in the Canadian market.”
Andrew Harkness will succeed Rhind as vice president of sales operations, Nissan division. He was previously director of dealer network, electrification and corporate strategy. Harkness joined Nissan Canada in 2011 and has held a variety of progressive roles across sales, marketing and customer quality. He holds a Bachelor of Commerce in marketing management from HEC Montréal and is fully bilingual.
Brent Smith will step into Harkness’ former role as director of dealer network, electrification and corporate strategy. Smith currently serves as director of marketing and has been with Nissan Canada since 2014. His experience includes leadership roles in marketing, fleet sales and dealer network development. He holds degrees from Western University and Ivey Business School and is a chartered professional accountant.
Both Harkness and Smith will report to Rhind and remain based at Nissan Canada’s headquarters in Mississauga. A successor for Smith’s current role will be announced at a later date.
“These leadership transitions reflect the depth of talent within our organization,” Meunier said. “I’m confident that Steve, Andrew and Brent will bring fresh energy and vision to their new roles as we continue to drive innovation, deepen customer trust and grow together as one team.”